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Variable savings rates plunge to a two-year low

Image of a Moneyfacts Savings Treasury Report Image of a Moneyfacts Savings Treasury Report Image of a Moneyfacts Savings Treasury Report
Rachel Springall, Press Officer
Rachel Springall, Press Officer / Finance Expert 01603 476210 Email Rachel
14/07/2025

Variable savings rates plunge to a two-year low

Moneyfacts UK Savings Trends Treasury Report data shows average variable savings rates have dropped to a two-year low. Providers tweaked their bonus rates in June, fixed bond and ISA rates showed signs of resilience, and overall product choice rose to a record high.

Variable savings rates plunge to a two-year low

Moneyfacts UK Savings Trends Treasury Report data shows average variable savings rates have dropped to a two-year low. Providers tweaked their bonus rates in June, fixed bond and ISA rates showed signs of resilience, and overall product choice rose to a record high.

  • The average easy access rate fell month-on-month to 2.68%, now at its lowest level since July 2023 (2.41%). The average notice rate fell to 3.62%, also at its lowest level since July 2023 (3.43%). The average notice rate pays 0.94% more than the average easy access rate.
  • The average easy access ISA rate fell to 2.92%, now at its lowest level since August 2023 (2.86%). The average notice ISA rate fell to 3.49%, which pays 0.57% more than the average easy access ISA rate, but is at its lowest level since July 2023 (3.25%).
  • The average one-year fixed bond rate rose to 4.03%, the first rise since April 2025. The average longer-term fixed bond rose to 3.91%, also the first rise since April 2025.
  • The average one-year fixed ISA rate rose to 3.95%, the first rise since April 2025. The average longer-term fixed ISA rate remained unchanged at 3.82%.
  • The Moneyfacts Average Savings Rate fell to 3.51%, down from 3.52% month-on-month. It is down from 3.91% since July 2024, and lower than 3.77% in July 2023.
  • Product choice overall rose month-on-month to 2,253 savings deals (including ISAs), a record high. The choice of cash ISAs also rose to 641 deals, a new record high. The number of savings providers fell to 152, down from 153 last month.
  • The average easy access rate fell month-on-month to 2.68%, now at its lowest level since July 2023 (2.41%). The average notice rate fell to 3.62%, also at its lowest level since July 2023 (3.43%). The average notice rate pays 0.94% more than the average easy access rate.
  • The average easy access ISA rate fell to 2.92%, now at its lowest level since August 2023 (2.86%). The average notice ISA rate fell to 3.49%, which pays 0.57% more than the average easy access ISA rate, but is at its lowest level since July 2023 (3.25%).
  • The average one-year fixed bond rate rose to 4.03%, the first rise since April 2025. The average longer-term fixed bond rose to 3.91%, also the first rise since April 2025.
  • The average one-year fixed ISA rate rose to 3.95%, the first rise since April 2025. The average longer-term fixed ISA rate remained unchanged at 3.82%.
  • The Moneyfacts Average Savings Rate fell to 3.51%, down from 3.52% month-on-month. It is down from 3.91% since July 2024, and lower than 3.77% in July 2023.
  • Product choice overall rose month-on-month to 2,253 savings deals (including ISAs), a record high. The choice of cash ISAs also rose to 641 deals, a new record high. The number of savings providers fell to 152, down from 153 last month.

 

Savings market analysis – average rates

 

Jul-23

Jul-24

Jan-25

Jun-25

Jul-25

Average easy access rate

2.41%

3.11%

2.89%

2.71%

2.68%

Average easy access ISA rate

2.54%

3.32%

3.03%

2.98%

2.92%

Average notice rate

3.43%

4.29%

3.99%

3.67%

3.62%

Average notice ISA rate

3.25%

4.19%

3.89%

3.55%

3.49%

Average one-year fixed rate bond

4.78%

4.65%

4.18%

4.01%

4.03%

Average longer-term fixed rate bond*

4.63%

4.16%

3.91%

3.90%

3.91%

Average one-year fixed rate ISA

4.46%

4.44%

4.07%

3.94%

3.95%

Average longer-term fixed rate ISA*

4.46%

4.08%

3.90%

3.82%

3.82%

*Longer-term fixed bonds or ISAs are those with terms over 550 days. Average interest rates based on a £5,000 deposit as at the start of the month.

Source: Moneyfacts Treasury Reports

 

Moneyfacts Average Savings Rate

 

Jul-23

Jul-24

Jan-25

Jun-25

Jul-25

Moneyfacts Average Savings Rate

3.77%

3.91%

3.64%

3.52%

3.51%

Calculated from the total of all on-sale, core market, variable and fixed rate savings accounts and Cash ISAs.  Standard exclusions apply: Regular savings, children’s accounts, LISAs and JISAs.
Source: Moneyfacts Average Savings Rate.
 

Savings market analysis – product count

 

Jul-23

Jun-24

Jan-25

Jun-25

Jul-25

Number of live savings account options (excluding ISAs)

1,464

1,443

1,542

1,596

1,612

Number of live ISA options

534

571

574

639

641

Source: Moneyfacts Treasury Reports

 

 

Savings market analysis – average rates

 

Jul-23

Jul-24

Jan-25

Jun-25

Jul-25

Average easy access rate

2.41%

3.11%

2.89%

2.71%

2.68%

Average easy access ISA rate

2.54%

3.32%

3.03%

2.98%

2.92%

Average notice rate

3.43%

4.29%

3.99%

3.67%

3.62%

Average notice ISA rate

3.25%

4.19%

3.89%

3.55%

3.49%

Average one-year fixed rate bond

4.78%

4.65%

4.18%

4.01%

4.03%

Average longer-term fixed rate bond*

4.63%

4.16%

3.91%

3.90%

3.91%

Average one-year fixed rate ISA

4.46%

4.44%

4.07%

3.94%

3.95%

Average longer-term fixed rate ISA*

4.46%

4.08%

3.90%

3.82%

3.82%

*Longer-term fixed bonds or ISAs are those with terms over 550 days. Average interest rates based on a £5,000 deposit as at the start of the month.

Source: Moneyfacts Treasury Reports

 

Moneyfacts Average Savings Rate

 

Jul-23

Jul-24

Jan-25

Jun-25

Jul-25

Moneyfacts Average Savings Rate

3.77%

3.91%

3.64%

3.52%

3.51%

Calculated from the total of all on-sale, core market, variable and fixed rate savings accounts and Cash ISAs.  Standard exclusions apply: Regular savings, children’s accounts, LISAs and JISAs.
Source: Moneyfacts Average Savings Rate.
 

Savings market analysis – product count

 

Jul-23

Jun-24

Jan-25

Jun-25

Jul-25

Number of live savings account options (excluding ISAs)

1,464

1,443

1,542

1,596

1,612

Number of live ISA options

534

571

574

639

641

Source: Moneyfacts Treasury Reports

 

Rachel Springall, Finance Expert at Moneyfacts, said:

“Savers will be disappointed to see variable savings rates plunge to a two-year low. The downward momentum is an inevitable turn of events, with providers adjusting their rates following on from four cuts to the Bank of England Base Rate since last summer (August 2024). Despite base rate falling, almost 90% of accounts are paying below it (4.25%). It is worth noting that it can take some time for providers to pass on cuts, depending on the type of institution, which is why savers must regularly review and switch their accounts. However, base rate cuts are not the only influence on pricing, most noted by the behaviours of challenger banks, which are determined to draw in deposits to fund their future lending.

“One method to grab the attention of consumers is to inflate a rate by offering a generous upfront bonus, sometimes propelling an account to the top of the market. As a result, the average bonus rate across all accounts has risen to the joint-highest on record, at 1.20%, and it’s been over a decade since there were as many bonus accounts of this kind. There might not be many bonus rate options on easy access or notice cash ISAs, but they are still being used to draw in new cash ISA customers. However, the generosity of such bonuses near the start of the new tax-year can tail off, and we have now had the biggest monthly fall in the average bonus rate on cash ISAs in more than a year. This makes it essential for savers to keep a note of when any bonus expires and to switch if the rate plummets as a result.

“The fixed rate market demonstrated its resilience in comparison to variable rates, despite swap rate volatility. This led to a multitude of providers readjusting their rates in response during June. However, the marginal rises to the average one-year bond and ISA rates might not be worth celebrating, particularly as the longer term outlook for interest rates looks uncertain. Despite minor rate moves, providers were busy with product churning once more, as the average shelf-life of a fixed rate bond fell to 44 days, from 49 days, down from the three-year high of 66 days back in March 2025. Reassuringly though, product choice across the savings spectrum continues to thrive, which is good news for consumers looking to spread their wealth. It is essential savers take advantage of the latest deals to surface, particularly if they want a guaranteed return on their cash. Savers should strive to take full advantage of their ISA allowance and their Personal Savings Allowance (PSA), in tandem with their search for returns that beat the eroding power of inflation.”

Rachel Springall, Finance Expert at Moneyfacts, said:

“Savers will be disappointed to see variable savings rates plunge to a two-year low. The downward momentum is an inevitable turn of events, with providers adjusting their rates following on from four cuts to the Bank of England Base Rate since last summer (August 2024). Despite base rate falling, almost 90% of accounts are paying below it (4.25%). It is worth noting that it can take some time for providers to pass on cuts, depending on the type of institution, which is why savers must regularly review and switch their accounts. However, base rate cuts are not the only influence on pricing, most noted by the behaviours of challenger banks, which are determined to draw in deposits to fund their future lending.

“One method to grab the attention of consumers is to inflate a rate by offering a generous upfront bonus, sometimes propelling an account to the top of the market. As a result, the average bonus rate across all accounts has risen to the joint-highest on record, at 1.20%, and it’s been over a decade since there were as many bonus accounts of this kind. There might not be many bonus rate options on easy access or notice cash ISAs, but they are still being used to draw in new cash ISA customers. However, the generosity of such bonuses near the start of the new tax-year can tail off, and we have now had the biggest monthly fall in the average bonus rate on cash ISAs in more than a year. This makes it essential for savers to keep a note of when any bonus expires and to switch if the rate plummets as a result.

“The fixed rate market demonstrated its resilience in comparison to variable rates, despite swap rate volatility. This led to a multitude of providers readjusting their rates in response during June. However, the marginal rises to the average one-year bond and ISA rates might not be worth celebrating, particularly as the longer term outlook for interest rates looks uncertain. Despite minor rate moves, providers were busy with product churning once more, as the average shelf-life of a fixed rate bond fell to 44 days, from 49 days, down from the three-year high of 66 days back in March 2025. Reassuringly though, product choice across the savings spectrum continues to thrive, which is good news for consumers looking to spread their wealth. It is essential savers take advantage of the latest deals to surface, particularly if they want a guaranteed return on their cash. Savers should strive to take full advantage of their ISA allowance and their Personal Savings Allowance (PSA), in tandem with their search for returns that beat the eroding power of inflation.”

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactsgroup.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactsgroup.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

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Adam French Head of News & Communications
Rachel Springall Press Officer / Finance Expert
Caitlyn Eastell Press & PR Executive