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Interest-free balance transfer terms at 18-month high

Image of a Moneyfacts Unsecured Lending Treasury Report Image of a Moneyfacts Unsecured Lending Treasury Report Image of a Moneyfacts Unsecured Lending Treasury Report
Rachel Springall, Press Officer
Rachel Springall, Press Officer / Finance Expert 01603 476210 Email Rachel
25/03/2025

Interest-free balance transfer terms at 18-month high

Interest-free balance transfer terms at 18-month high

Moneyfacts UK Unsecured Lending Trends Treasury Report data, which studies the UK personal finance market (Credit Cards, Personal Loans and Overdrafts), reveals a rise to introductory interest-free terms on balance transfer cards during Q1 2025, now at an 18-month high. 

 

Moneyfacts UK Unsecured Lending Trends Treasury Report data, which studies the UK personal finance market (Credit Cards, Personal Loans and Overdrafts), reveals a rise to introductory interest-free terms on balance transfer cards during Q1 2025, now at an 18-month high. 

 

  • The number of interest-free purchase offers remained at 62 during Q1 2025 and stands at its highest count since July 2023 (65). Year-on-year there are more options. The average interest-free purchase term on credit cards rose to 267 days, up from 262 days in December 2024, with terms up year-on-year. The average term is at its highest level since November 2022 (276).
  • The number of interest-free balance transfer offers rose from 63 to 65 during Q1 2025, now at its highest count since August 2023 (66). There are more options for borrowers to choose from than a year ago. The average interest-free balance transfer term on credit cards rose to 529 days, from 512 days in December 2024, with terms up year-on-year. The average term in days is now at its highest level since September 2023 (543).
  • Balance transfer fees rose to 2.47% during Q1 2025, also up from 2.40% a year ago. The average fee has sat above 2% since October 2022.
  • Between the start of December 2024 and the start of March 2025 (Q1 2025), the average purchase APR (which includes card fees) rose to 35.4% APR, which is slightly lower than the record high of 35.6% recorded in August 2024, from our electronic records, which started in June 2006. The average purchase PA rate rose to 26.209% during Q1 2025 and is up year-on-year.
  • Average unsecured personal loan rates for £5,000 over three years, £7,500 over five years and £10,000 over five years have fallen during Q1 2025, now at their lowest in over a year. However, the average rate for £3,000 over three years rose during Q1 2025, now at its highest point in almost six months (October 2024 – 16.9%).
  • The number of interest-free purchase offers remained at 62 during Q1 2025 and stands at its highest count since July 2023 (65). Year-on-year there are more options. The average interest-free purchase term on credit cards rose to 267 days, up from 262 days in December 2024, with terms up year-on-year. The average term is at its highest level since November 2022 (276).
  • The number of interest-free balance transfer offers rose from 63 to 65 during Q1 2025, now at its highest count since August 2023 (66). There are more options for borrowers to choose from than a year ago. The average interest-free balance transfer term on credit cards rose to 529 days, from 512 days in December 2024, with terms up year-on-year. The average term in days is now at its highest level since September 2023 (543).
  • Balance transfer fees rose to 2.47% during Q1 2025, also up from 2.40% a year ago. The average fee has sat above 2% since October 2022.
  • Between the start of December 2024 and the start of March 2025 (Q1 2025), the average purchase APR (which includes card fees) rose to 35.4% APR, which is slightly lower than the record high of 35.6% recorded in August 2024, from our electronic records, which started in June 2006. The average purchase PA rate rose to 26.209% during Q1 2025 and is up year-on-year.
  • Average unsecured personal loan rates for £5,000 over three years, £7,500 over five years and £10,000 over five years have fallen during Q1 2025, now at their lowest in over a year. However, the average rate for £3,000 over three years rose during Q1 2025, now at its highest point in almost six months (October 2024 – 16.9%).

 

Credit card market analysis

 

Mar-23

Mar-24

Dec-24

Feb-25

Mar-25

Average purchase APR (includes fee)

30.7%

34.7%

35.3%

35.5%

35.4%

Average purchase rate per annum

24.897%

25.659%

25.903%

26.196%

26.209%

Average interest-free purchase term (days)

256

255

262

266

267

Number of introductory interest-free purchase deals

66

58

62

62

62

Average interest-free balance transfer term (days)

553

517

512

528

529

Number of introductory interest-free balance transfer deals

72

61

63

64

65

Average balance transfer fee

2.24%

2.40%

2.44%

2.48%

2.47%

Data based on the start of the month.

Source: Moneyfacts Treasury Reports

           

Loan market analysis

Unsecured personal loan average rate (APR)

Mar-23

Mar-24

Dec-24

Feb-25

Mar-25

£3,000 over three years

16.4%

17.6%

16.6%

16.6%

16.8%

£5,000 over three years

9.5%

11.5%

11.2%

11.2%

11.1%

£7,500 over five years

7.2%

9.0%

8.5%

8.5%

8.4%

£10,000 over five years

7.2%

8.9%

8.4%

8.4%

8.3%

Average interest rates based as at the start of the month.

Source: Moneyfacts Treasury Reports

 

 

Credit card market analysis

 

Mar-23

Mar-24

Dec-24

Feb-25

Mar-25

Average purchase APR (includes fee)

30.7%

34.7%

35.3%

35.5%

35.4%

Average purchase rate per annum

24.897%

25.659%

25.903%

26.196%

26.209%

Average interest-free purchase term (days)

256

255

262

266

267

Number of introductory interest-free purchase deals

66

58

62

62

62

Average interest-free balance transfer term (days)

553

517

512

528

529

Number of introductory interest-free balance transfer deals

72

61

63

64

65

Average balance transfer fee

2.24%

2.40%

2.44%

2.48%

2.47%

Data based on the start of the month.

Source: Moneyfacts Treasury Reports

           

Loan market analysis

Unsecured personal loan average rate (APR)

Mar-23

Mar-24

Dec-24

Feb-25

Mar-25

£3,000 over three years

16.4%

17.6%

16.6%

16.6%

16.8%

£5,000 over three years

9.5%

11.5%

11.2%

11.2%

11.1%

£7,500 over five years

7.2%

9.0%

8.5%

8.5%

8.4%

£10,000 over five years

7.2%

8.9%

8.4%

8.4%

8.3%

Average interest rates based as at the start of the month.

Source: Moneyfacts Treasury Reports

 

Rachel Springall, Finance Expert at Moneyfacts, said:

“Spring can be a time for consumers to clean up their finances and consolidate debts, so it will be welcome news that the number of balance transfer deals and average length of interest-free terms have risen over Q1 2025. The average term on introductory balance transfers has hit an 18-month high, and the number of offers is at its highest since August 2023. However, over the past quarter the average fee on balance transfers has risen and has now sat above 2% for over two years. The rise in terms and options is positive but consumers will need to carefully compare the upfront costs when moving card debts, particularly as some of the lengthiest interest-free terms charge fees of over 3%. Shoppers looking for an interest-free purchase card will note terms are up this quarter, at their highest in over two years, and while the number of options has not increased, the pool of deals is still at its highest level since 2023.

“An unsecured personal loan is a good option for borrowers looking to consolidate debts or make unexpected purchases, particularly if someone needs a clear structured repayment plan. The past quarter has shown a positive decline in average loan rates across various tiers, which has resulted in the lowest rates in over a year for borrowings of £5,000 over three years, £7,500 over five years and £10,000 over five years. However, those looking to borrow a small sum of £3,000 over three years may be disappointed to see the average rate has risen over the past quarter, now standing at its highest point in almost six months. Lenders can change rates not just due to rate adjustments to the Bank of England base rate, but also to follow any future sentiment on interest rates or their attitude to the risk of defaults. According to The Money Charity, the average credit card debt per household in December 2024 was £2,528 and there was a year-on-year rise to outstanding credit card balances. This week marks Debt Awareness Week, spearheaded by StepChange, a debt advice charity, with this year’s theme designed around debt stigma. Consumers would be wise to take this week as a time to consider how they are managing their debts but ensure they speak to their lender or seek advice from a debt charity for support if they are struggling.”

Rachel Springall, Finance Expert at Moneyfacts, said:

“Spring can be a time for consumers to clean up their finances and consolidate debts, so it will be welcome news that the number of balance transfer deals and average length of interest-free terms have risen over Q1 2025. The average term on introductory balance transfers has hit an 18-month high, and the number of offers is at its highest since August 2023. However, over the past quarter the average fee on balance transfers has risen and has now sat above 2% for over two years. The rise in terms and options is positive but consumers will need to carefully compare the upfront costs when moving card debts, particularly as some of the lengthiest interest-free terms charge fees of over 3%. Shoppers looking for an interest-free purchase card will note terms are up this quarter, at their highest in over two years, and while the number of options has not increased, the pool of deals is still at its highest level since 2023.

“An unsecured personal loan is a good option for borrowers looking to consolidate debts or make unexpected purchases, particularly if someone needs a clear structured repayment plan. The past quarter has shown a positive decline in average loan rates across various tiers, which has resulted in the lowest rates in over a year for borrowings of £5,000 over three years, £7,500 over five years and £10,000 over five years. However, those looking to borrow a small sum of £3,000 over three years may be disappointed to see the average rate has risen over the past quarter, now standing at its highest point in almost six months. Lenders can change rates not just due to rate adjustments to the Bank of England base rate, but also to follow any future sentiment on interest rates or their attitude to the risk of defaults. According to The Money Charity, the average credit card debt per household in December 2024 was £2,528 and there was a year-on-year rise to outstanding credit card balances. This week marks Debt Awareness Week, spearheaded by StepChange, a debt advice charity, with this year’s theme designed around debt stigma. Consumers would be wise to take this week as a time to consider how they are managing their debts but ensure they speak to their lender or seek advice from a debt charity for support if they are struggling.”

Notes to editors

Pioneering financial comparison technology for over 35 years.

Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, business banking, life, pension and investment products in the UK.

Moneyfacts is the UK's leading independent provider of finance product data. For over 35 years Moneyfacts' information has been a key driver behind personal finance product decisions.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

Pioneering financial comparison technology for over 35 years.

Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, business banking, life, pension and investment products in the UK.

Moneyfacts is the UK's leading independent provider of finance product data. For over 35 years Moneyfacts' information has been a key driver behind personal finance product decisions.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Contact Us If you're looking for extra comment, a chart or more information, then please give us a call. We are always more than happy to help.
Rachel Springall Press Officer / Finance Expert
Caitlyn Eastell Apprentice Press & PR Assistant