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Cash ISA returns show signs of resilience

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Rachel Springall, Press Officer
Rachel Springall, Press Officer / Finance Expert 01603 476210 Email Rachel
20/08/2024

Cash ISA returns show signs of resilience

Cash ISA returns show signs of resilience

Moneyfacts UK Savings Trends Treasury Report data shows despite falls to fixed bond rates, Cash ISA equivalents showed signs of resilience month-on-month.

 

Moneyfacts UK Savings Trends Treasury Report data shows despite falls to fixed bond rates, Cash ISA equivalents showed signs of resilience month-on-month.

 

  • The average easy access rate rose month-on-month to 3.14%. The average notice rate rose to 4.30%. The average notice rate pays 1.16% more than the average easy access rate.
  • The average easy access ISA rate rose month-on-month to 3.36%. The average notice ISA rate rose to 4.22%. The average notice ISA rate pays 0.86% more than the average easy access ISA rate.
  • The average one-year fixed bond rate fell to 4.63%. The average longer-term fixed bond fell to 4.13%. The difference in rate between the average one-year and longer-term fixed bond stands at 0.50%, with the one-year bond paying a higher average return.
  • The average one-year fixed ISA rate rose to 4.46% and the average longer-term fixed ISA rate remained at 4.08%. The difference in rate between the average one-year and longer-term fixed bond stands at 0.38%.
  • Product choice overall rose month-on-month to 2,024 savings deals (including ISAs), the highest count since April 2012 (2,093). The choice of Cash ISAs fell slightly to 569 deals, the first fall since April 2024. The number of savings providers remained at 144 month-on-month, still the highest count on our records (starting February 2007).
  • The average easy access rate rose month-on-month to 3.14%. The average notice rate rose to 4.30%. The average notice rate pays 1.16% more than the average easy access rate.
  • The average easy access ISA rate rose month-on-month to 3.36%. The average notice ISA rate rose to 4.22%. The average notice ISA rate pays 0.86% more than the average easy access ISA rate.
  • The average one-year fixed bond rate fell to 4.63%. The average longer-term fixed bond fell to 4.13%. The difference in rate between the average one-year and longer-term fixed bond stands at 0.50%, with the one-year bond paying a higher average return.
  • The average one-year fixed ISA rate rose to 4.46% and the average longer-term fixed ISA rate remained at 4.08%. The difference in rate between the average one-year and longer-term fixed bond stands at 0.38%.
  • Product choice overall rose month-on-month to 2,024 savings deals (including ISAs), the highest count since April 2012 (2,093). The choice of Cash ISAs fell slightly to 569 deals, the first fall since April 2024. The number of savings providers remained at 144 month-on-month, still the highest count on our records (starting February 2007).

 

Savings market analysis – average rates

 

Aug-22

Aug-23

Jul-24

Aug-24

Average easy access rate

0.70%

2.80%

3.11%

3.14%

Average easy access ISA rate

0.76%

2.86%

3.32%

3.36%

Average notice rate

1.18%

3.83%

4.29%

4.30%

Average notice ISA rate

1.07%

3.64%

4.19%

4.22%

Average one-year fixed rate bond

1.97%

5.18%

4.65%

4.63%

Average longer-term fixed rate bond*

2.42%

5.00%

4.16%

4.13%

Average one-year fixed rate ISA

1.66%

5.00%

4.44%

4.46%

Average longer-term fixed rate ISA*

2.15%

4.91%

4.08%

4.08%

*Longer-term fixed bonds or ISAs are those with terms over 550 days. Average interest rates based on a £5,000 deposit as at the start of the month.

Source: Moneyfacts Treasury Reports

         

Savings market analysis – product count

 

Aug-22

Aug-23

Jul-24

Aug-24

Number of live savings account options (excluding ISAs)

1,314

1,443

1,443

1,455

Number of live ISA options

428

518

571

569

Source: Moneyfacts Treasury Reports

 

 

Savings market analysis – average rates

 

Aug-22

Aug-23

Jul-24

Aug-24

Average easy access rate

0.70%

2.80%

3.11%

3.14%

Average easy access ISA rate

0.76%

2.86%

3.32%

3.36%

Average notice rate

1.18%

3.83%

4.29%

4.30%

Average notice ISA rate

1.07%

3.64%

4.19%

4.22%

Average one-year fixed rate bond

1.97%

5.18%

4.65%

4.63%

Average longer-term fixed rate bond*

2.42%

5.00%

4.16%

4.13%

Average one-year fixed rate ISA

1.66%

5.00%

4.44%

4.46%

Average longer-term fixed rate ISA*

2.15%

4.91%

4.08%

4.08%

*Longer-term fixed bonds or ISAs are those with terms over 550 days. Average interest rates based on a £5,000 deposit as at the start of the month.

Source: Moneyfacts Treasury Reports

         

Savings market analysis – product count

 

Aug-22

Aug-23

Jul-24

Aug-24

Number of live savings account options (excluding ISAs)

1,314

1,443

1,443

1,455

Number of live ISA options

428

518

571

569

Source: Moneyfacts Treasury Reports

 

Rachel Springall, Finance Expert at Moneyfacts, said:

“Savers will no doubt be concerned over falling interest rates due to the 0.25% cut to the Bank of England base rate, but our savings trends that were observed prior to the cut revealed an interesting split in how providers were re-adjusting their market positions with rate tweaks prior to the announcement. Over the past few months, fixed rate bonds and Cash ISAs have been on the downward trend, largely due to the markets expecting future interest rates to come down. Despite the rate cuts since the start of 2024, the availability of products has been on the rise, and as we noted last month, product count is at its highest level in over 12 years.

“One area of the savings market to show resilience between the start of July and the start of August was Cash ISAs, with both the average one- and longer-term fixed rates refusing to move in the same direction as their fixed rate bond counterparts. A similar story can be seen from both the average easy access and notice Cash ISA rates, where these both rose month-on-month. The average easy access Cash ISA rate rose to its highest point since the start of April, just a few days before the start of the 2024/2025 tax year. The average notice Cash ISA rate also rose, this time to its highest point so far this year. Cash ISAs are ideal for savers concerned about breaching their Personal Savings Allowance (PSA). As an example, a higher rate taxpayer would breach their £500 interest earned allowance if they had £20,000 invested for a year that earned them more than 2.5%.

“It will be interesting to see how both the average rates and overall product availability will be impacted by the base rate cut in the coming months. This would be a great opportunity for savers to review their accounts and switch if they feel they are not being rewarded for their loyalty. Savings providers will need to work hard to ensure they are offering their customers a fair deal and act quickly to adjust their market position against their peers.”

Rachel Springall, Finance Expert at Moneyfacts, said:

“Savers will no doubt be concerned over falling interest rates due to the 0.25% cut to the Bank of England base rate, but our savings trends that were observed prior to the cut revealed an interesting split in how providers were re-adjusting their market positions with rate tweaks prior to the announcement. Over the past few months, fixed rate bonds and Cash ISAs have been on the downward trend, largely due to the markets expecting future interest rates to come down. Despite the rate cuts since the start of 2024, the availability of products has been on the rise, and as we noted last month, product count is at its highest level in over 12 years.

“One area of the savings market to show resilience between the start of July and the start of August was Cash ISAs, with both the average one- and longer-term fixed rates refusing to move in the same direction as their fixed rate bond counterparts. A similar story can be seen from both the average easy access and notice Cash ISA rates, where these both rose month-on-month. The average easy access Cash ISA rate rose to its highest point since the start of April, just a few days before the start of the 2024/2025 tax year. The average notice Cash ISA rate also rose, this time to its highest point so far this year. Cash ISAs are ideal for savers concerned about breaching their Personal Savings Allowance (PSA). As an example, a higher rate taxpayer would breach their £500 interest earned allowance if they had £20,000 invested for a year that earned them more than 2.5%.

“It will be interesting to see how both the average rates and overall product availability will be impacted by the base rate cut in the coming months. This would be a great opportunity for savers to review their accounts and switch if they feel they are not being rewarded for their loyalty. Savings providers will need to work hard to ensure they are offering their customers a fair deal and act quickly to adjust their market position against their peers.”

Notes to editors

Pioneering financial comparison technology for over 35 years.

Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, business banking, life, pension and investment products in the UK.

Moneyfacts is the UK's leading independent provider of finance product data. For over 35 years Moneyfacts' information has been a key driver behind personal finance product decisions.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

Pioneering financial comparison technology for over 35 years.

Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, business banking, life, pension and investment products in the UK.

Moneyfacts is the UK's leading independent provider of finance product data. For over 35 years Moneyfacts' information has been a key driver behind personal finance product decisions.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

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Rachel Springall Press Officer / Finance Expert
Caitlyn Eastell Apprentice Press & PR Assistant