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Product choice can overcome wider market turmoil

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Rachel Springall, Press Officer
Rachel Springall, Press Officer / Finance Expert 01603 476210 Email Rachel
09/04/2025

Product choice can overcome wider market turmoil

Stock market unrest has been widespread in recent days. However, as five years have passed since the UK lockdown in March 2020, product choice for borrowers and savers has shown it can prosper after market turmoil. The latest analysis by Moneyfactscompare.co.uk takes a deeper dive into the flow of product choice to provide a snapshot of how these arenas can overcome unprecedented times of instability.

Product choice can overcome wider market turmoil

Stock market unrest has been widespread in recent days. However, as five years have passed since the UK lockdown in March 2020, product choice for borrowers and savers has shown it can prosper after market turmoil. The latest analysis by Moneyfactscompare.co.uk takes a deeper dive into the flow of product choice to provide a snapshot of how these arenas can overcome unprecedented times of instability.

  • On 23 March 2020, there was a nationwide lockdown announced in the UK, and this had an unprecedented impact on product choice for borrowers, but it also impacted savers.
  • Mortgage product choice more than halved between 1 March 2020 and 1 May 2020, plummeting from 5,222 deals to just 2,566. Choice at higher loan-to-values nosedived.
  • Between 1 September 2022 and 1 October 2022, the mortgage market noted its biggest monthly drop of product choice since the pandemic, with a drop of 1,632 deals (down from 3,890 to 2,258). As of 1 April 2025, there are 6,870 mortgages on the market.
  • Savings product choice (including cash ISAs) fell by 220 deals between 1 March 2020 and 1 May 2020, dropping from 1,768 deals to 1,548.
  • The choice of savings accounts hit a record low in April 2021, of 1,340 (including cash ISAs). Moving into 2022, savers were then hit by soaring inflation, eroding their cash in real terms. As of 1 April 2025, there are 2,191 savings products on the market (including cash ISAs).

 

  • On 23 March 2020, there was a nationwide lockdown announced in the UK, and this had an unprecedented impact on product choice for borrowers, but it also impacted savers.
  • Mortgage product choice more than halved between 1 March 2020 and 1 May 2020, plummeting from 5,222 deals to just 2,566. Choice at higher loan-to-values nosedived.
  • Between 1 September 2022 and 1 October 2022, the mortgage market noted its biggest monthly drop of product choice since the pandemic, with a drop of 1,632 deals (down from 3,890 to 2,258). As of 1 April 2025, there are 6,870 mortgages on the market.
  • Savings product choice (including cash ISAs) fell by 220 deals between 1 March 2020 and 1 May 2020, dropping from 1,768 deals to 1,548.
  • The choice of savings accounts hit a record low in April 2021, of 1,340 (including cash ISAs). Moving into 2022, savers were then hit by soaring inflation, eroding their cash in real terms. As of 1 April 2025, there are 2,191 savings products on the market (including cash ISAs).

 

Rachel Springall, Finance Expert at Moneyfactscompare.co.uk, said:

“As consumers fear for their investments and pension pots over stock market turmoil, it’s important they take time to seek advice and ensure they are comfortable with their future goals so that they do not make any knee-jerk reactions they might come to regret later down the line. In terms of how mortgage borrowers and cash savers may be affected, it is worth pointing out that lenders and savings providers will be watching markets closely right now, such as swap rates, to see how such volatility will play a part in their pricing strategies. As it stands, product choice for consumers across savings and mortgages is thriving, but should there be an unexpected dip, these markets have demonstrated how they can bounce back and overcome years of turmoil.

“Five years ago, the COVID-19 pandemic and UK lockdown set in motion an unprecedented situation for consumers. Not only did this impact people’s everyday lives, but the turmoil caused havoc for lenders and savings providers. Whether someone was buying a home or saving a pot for their future goals, the years that ensued where challenging to say the least. Those consumers looking at their current situation would do well to make every effort to budget and save to help them cover any unexpected costs. Thankfully, there was a rise to the households’ savings ratio, according to the Office for National Statistics (ONS) during Q4 2024, up to 12% from 10.3% the previous quarter. This is a record high outside of the significant jumps seen around the UK lockdown.”

 

Mortgages

“There is an abundance of choice for mortgage borrowers, and there is a big expectation for lenders to do more to stimulate UK growth. The positive recovery in mortgage choice comes after a dramatic five years of ups and downs. Mortgage product choice nosedived after the UK entered lockdown in March 2020, with over 2,000 deals lost, more than halving the number of residential mortgages on sale between the start of March and May 2020. Lenders sought to support their existing customers amid the crisis, such as those unable to work or furloughed. On the other hand, lenders reined in their intentions to lend out to new buyers, such as first-time buyers with small deposits as they reassessed their level of risk, but as a result it took five years for the quantity of deals at 95% loan-to-value to recover. Overall, it took several months for overall product choice to breach 5,000 options, (November 2021 – 5,156).

“As time marched on, both the UK and the mortgage market started to get back to business, and the Bank of England base rate eventually rose from its record low of 0.10% to 0.25% in December 2021. Several base rate increases followed as inflation started to rise at a worrying pace, but no-one was prepared for market turmoil soon to come. During the latter part of 2022, product choice saw another damaging monthly fall, of 1,632 deals between September and October 2022, which came as the fiscal announcement, or ‘mini-Budget’, was delivered on 23 September 2022. Six months later, choice breached 5,000 deals and the number of deals at 95% loan-to-value breached 200. The market today for borrowers with limited deposits has improved, and despite the end of Stamp Duty Land Tax (SDLT) relief last month, lenders have been working hard to entice new business, with some even offering cashback in the thousands to support buyers. Affordability remains a key issue for buyers, so saving for a large deposit can still feel like an uphill struggle, so choosing the right savings account is essential.”

 

Savings

“The savings market has had its fair share of turmoil over the past five years, so it wouldn’t be too surprising to find some savers feeling slightly apathetic when it comes to chasing down the best interest rates. The UK lockdown in March 2020 did impact the overall choice of savings accounts (including cash ISAs), as there was a loss of 220 deals between the start of March and May 2020, falling from 1,768 to 1,548. It took more than two years for the choice of deals to recover, reaching 1,816 in April 2023. This slow recovery emphasises the hardship of savers, not only blighted by a dip in choice, but also impacted by the emergency back-to-back base rate cuts by the Bank of England in March 2020, bringing the rate to a record low of 0.10%. It took two years for the base rate to return to 0.75% (March 2022), but the damage had already been done, and the choice of savings deals fell to a record low of 1,340 in April 2021.

“Regardless of the type of savings account consumers sought, product choice felt the shocks of the worldwide pandemic and, as time moved on to 2022, savers watched their pots lose value in real terms, as inflation soared (11.1% CPI for October 2022). Savers may change their behaviours in times of turmoil, such as moving money out of an easy access account and reinvesting it into a fixed rate bond. Fixed rate bonds provide a guaranteed return, so they continue to be a haven for savers’ cash, weathering the storm of fluctuating interest rates. One-year bonds remain more abundant than their longer-term rivals, and challenger banks typically offer the best returns. However, as interest rates remain unpredictable, a longer-term bond could become a more popular choice in the months ahead.

“Cash ISAs continue to thrive and will no doubt be vital for savers to utilise both now and in the future, particularly for those moving up from a basic-rate taxpayer to a higher-rate taxpayer, subsequently seeing their £1,000 Personal Savings Allowance (PSA) halved to £500. There are over 600 cash ISAs on the market, which is a record high, so there is a good amount of choice for savers looking to protect their hard-earned cash from tax.”

 

Supporting charts: The supporting charts below show volatility in product choice across the residential mortgage market and savings market – starting 1 March 2020 to 1 April 2025.

 

Moneyfacts - Residential Mortgage Products

Moneyfacts - Residential Mortgage Products - LTV Splits

Moneyfacts - Savings Products

Savings Product Choice (non-ISAs)

Cash ISA Choice

Rachel Springall, Finance Expert at Moneyfactscompare.co.uk, said:

“As consumers fear for their investments and pension pots over stock market turmoil, it’s important they take time to seek advice and ensure they are comfortable with their future goals so that they do not make any knee-jerk reactions they might come to regret later down the line. In terms of how mortgage borrowers and cash savers may be affected, it is worth pointing out that lenders and savings providers will be watching markets closely right now, such as swap rates, to see how such volatility will play a part in their pricing strategies. As it stands, product choice for consumers across savings and mortgages is thriving, but should there be an unexpected dip, these markets have demonstrated how they can bounce back and overcome years of turmoil.

“Five years ago, the COVID-19 pandemic and UK lockdown set in motion an unprecedented situation for consumers. Not only did this impact people’s everyday lives, but the turmoil caused havoc for lenders and savings providers. Whether someone was buying a home or saving a pot for their future goals, the years that ensued where challenging to say the least. Those consumers looking at their current situation would do well to make every effort to budget and save to help them cover any unexpected costs. Thankfully, there was a rise to the households’ savings ratio, according to the Office for National Statistics (ONS) during Q4 2024, up to 12% from 10.3% the previous quarter. This is a record high outside of the significant jumps seen around the UK lockdown.”

 

Mortgages

“There is an abundance of choice for mortgage borrowers, and there is a big expectation for lenders to do more to stimulate UK growth. The positive recovery in mortgage choice comes after a dramatic five years of ups and downs. Mortgage product choice nosedived after the UK entered lockdown in March 2020, with over 2,000 deals lost, more than halving the number of residential mortgages on sale between the start of March and May 2020. Lenders sought to support their existing customers amid the crisis, such as those unable to work or furloughed. On the other hand, lenders reined in their intentions to lend out to new buyers, such as first-time buyers with small deposits as they reassessed their level of risk, but as a result it took five years for the quantity of deals at 95% loan-to-value to recover. Overall, it took several months for overall product choice to breach 5,000 options, (November 2021 – 5,156).

“As time marched on, both the UK and the mortgage market started to get back to business, and the Bank of England base rate eventually rose from its record low of 0.10% to 0.25% in December 2021. Several base rate increases followed as inflation started to rise at a worrying pace, but no-one was prepared for market turmoil soon to come. During the latter part of 2022, product choice saw another damaging monthly fall, of 1,632 deals between September and October 2022, which came as the fiscal announcement, or ‘mini-Budget’, was delivered on 23 September 2022. Six months later, choice breached 5,000 deals and the number of deals at 95% loan-to-value breached 200. The market today for borrowers with limited deposits has improved, and despite the end of Stamp Duty Land Tax (SDLT) relief last month, lenders have been working hard to entice new business, with some even offering cashback in the thousands to support buyers. Affordability remains a key issue for buyers, so saving for a large deposit can still feel like an uphill struggle, so choosing the right savings account is essential.”

 

Savings

“The savings market has had its fair share of turmoil over the past five years, so it wouldn’t be too surprising to find some savers feeling slightly apathetic when it comes to chasing down the best interest rates. The UK lockdown in March 2020 did impact the overall choice of savings accounts (including cash ISAs), as there was a loss of 220 deals between the start of March and May 2020, falling from 1,768 to 1,548. It took more than two years for the choice of deals to recover, reaching 1,816 in April 2023. This slow recovery emphasises the hardship of savers, not only blighted by a dip in choice, but also impacted by the emergency back-to-back base rate cuts by the Bank of England in March 2020, bringing the rate to a record low of 0.10%. It took two years for the base rate to return to 0.75% (March 2022), but the damage had already been done, and the choice of savings deals fell to a record low of 1,340 in April 2021.

“Regardless of the type of savings account consumers sought, product choice felt the shocks of the worldwide pandemic and, as time moved on to 2022, savers watched their pots lose value in real terms, as inflation soared (11.1% CPI for October 2022). Savers may change their behaviours in times of turmoil, such as moving money out of an easy access account and reinvesting it into a fixed rate bond. Fixed rate bonds provide a guaranteed return, so they continue to be a haven for savers’ cash, weathering the storm of fluctuating interest rates. One-year bonds remain more abundant than their longer-term rivals, and challenger banks typically offer the best returns. However, as interest rates remain unpredictable, a longer-term bond could become a more popular choice in the months ahead.

“Cash ISAs continue to thrive and will no doubt be vital for savers to utilise both now and in the future, particularly for those moving up from a basic-rate taxpayer to a higher-rate taxpayer, subsequently seeing their £1,000 Personal Savings Allowance (PSA) halved to £500. There are over 600 cash ISAs on the market, which is a record high, so there is a good amount of choice for savers looking to protect their hard-earned cash from tax.”

 

Supporting charts: The supporting charts below show volatility in product choice across the residential mortgage market and savings market – starting 1 March 2020 to 1 April 2025.

 

Moneyfacts - Residential Mortgage Products

Moneyfacts - Residential Mortgage Products - LTV Splits

Moneyfacts - Savings Products

Savings Product Choice (non-ISAs)

Cash ISA Choice

Notes to editors

Pioneering financial comparison technology for over 35 years.

Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, business banking, life, pension and investment products in the UK.

Moneyfactscompare.co.uk is the financial product price comparison site, launched as Moneyfacts.co.uk in 2000 and rebranded to Moneyfactscompare.co.uk in 2023, which helps consumers compare thousands of financial products, including credit cards, savings, mortgages and many more. Unlike other comparison sites, Moneyfactscompare.co.uk shows whole of market data regardless of commercial bias, showing consumers a true picture of the best products based on the criteria they select.

We hope you find this press release insightful. We would appreciate a link back to Moneyfactscompare.co.uk if you decide to source this information.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

Pioneering financial comparison technology for over 35 years.

Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, business banking, life, pension and investment products in the UK.

Moneyfactscompare.co.uk is the financial product price comparison site, launched as Moneyfacts.co.uk in 2000 and rebranded to Moneyfactscompare.co.uk in 2023, which helps consumers compare thousands of financial products, including credit cards, savings, mortgages and many more. Unlike other comparison sites, Moneyfactscompare.co.uk shows whole of market data regardless of commercial bias, showing consumers a true picture of the best products based on the criteria they select.

We hope you find this press release insightful. We would appreciate a link back to Moneyfactscompare.co.uk if you decide to source this information.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Contact Us If you're looking for extra comment, a chart or more information, then please give us a call. We are always more than happy to help.
Rachel Springall Press Officer / Finance Expert
Caitlyn Eastell Press & PR Executive