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Loyal savers endure three years of poorer closed rates

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Rachel Springall, Press Officer
Rachel Springall, Press Officer / Finance Expert 01603 476210 Email Rachel
30/06/2025

Loyal savers endure three years of poorer closed rates

Over the past three years the average closed easy access account rate has been lower than the live equivalent. Moneyfactscompare.co.uk reveals how savers have been short-changed.

Loyal savers endure three years of poorer closed rates

Over the past three years the average closed easy access account rate has been lower than the live equivalent. Moneyfactscompare.co.uk reveals how savers have been short-changed.

  • Since the start of June 2022, the incentive to switch from a closed savings account to a live deal has been evident. However, since the start of 2025, the rate margin has fallen, standing at 0.05% for June 2025, compared to 0.31% a year ago.
  • Over the past three years (June 2022 to June 2025), the biggest rate margin between the average easy access closed and live rate, was in October 2023 at 0.66% (2.52% versus 3.18%). In June 2023, the margin was 0.39%, with little difference seen a year later in June 2024 of 0.36%.
  • The biggest banks are paying less than 1.50% on their most flexible live savings accounts, which is lower than both the average overall live and closed easy access account rates of 2.74% and 2.69% respectively. The biggest brands: Barclays Bank (1.15%), HSBC (1.34%), Lloyds Bank (1.05%), NatWest (1.14%) and Santander (1.20%).
  • The Financial Conduct Authority (FCA) Consumer Duty rules for open products and services came into effect in July 2023, the duty for closed products and services came into effect on 31 July 2024. This includes easy access savings accounts no longer on sale to new customers.
  • Since the start of June 2022, the incentive to switch from a closed savings account to a live deal has been evident. However, since the start of 2025, the rate margin has fallen, standing at 0.05% for June 2025, compared to 0.31% a year ago.
  • Over the past three years (June 2022 to June 2025), the biggest rate margin between the average easy access closed and live rate, was in October 2023 at 0.66% (2.52% versus 3.18%). In June 2023, the margin was 0.39%, with little difference seen a year later in June 2024 of 0.36%.
  • The biggest banks are paying less than 1.50% on their most flexible live savings accounts, which is lower than both the average overall live and closed easy access account rates of 2.74% and 2.69% respectively. The biggest brands: Barclays Bank (1.15%), HSBC (1.34%), Lloyds Bank (1.05%), NatWest (1.14%) and Santander (1.20%).
  • The Financial Conduct Authority (FCA) Consumer Duty rules for open products and services came into effect in July 2023, the duty for closed products and services came into effect on 31 July 2024. This includes easy access savings accounts no longer on sale to new customers.

 

Savings market analysis - easy access accounts

 

Jun-22

Jun-23

Jun-24

Jan-25

Jun-25

Average easy access - Live

0.46%

2.22%

3.13%

2.92%

2.74%

Average easy access - Closed

0.44%

1.83%

2.77%

2.68%

2.69%

% Difference 

-0.02%

-0.39%

-0.36%

-0.24%

-0.05%

Interest loss on £10,000 after 12 months

£2

£39

£36

£24

£5

Average AER based on a £10,000 deposit as at the start of the month. Source: Moneyfactscompare.co.uk. 

 

Big bank easy access selection*

Provider

Account

Gross rate at £10k

Barclays Bank

Everyday Saver

1.15%

HSBC

Flexible Saver

1.34%

Lloyds Bank

Easy Saver

1.05%

NatWest

Flexible Saver

1.14%

Santander

Easy Access Saver

1.20%

*Deals available to new customers and includes accounts that allow multiple withdrawals without penalty. Based on a £10,000 deposit, gross rates. Data correct as of 26.6.25. Source: Moneyfactscompare.co.uk

 

 

Savings market analysis - easy access accounts

 

Jun-22

Jun-23

Jun-24

Jan-25

Jun-25

Average easy access - Live

0.46%

2.22%

3.13%

2.92%

2.74%

Average easy access - Closed

0.44%

1.83%

2.77%

2.68%

2.69%

% Difference 

-0.02%

-0.39%

-0.36%

-0.24%

-0.05%

Interest loss on £10,000 after 12 months

£2

£39

£36

£24

£5

Average AER based on a £10,000 deposit as at the start of the month. Source: Moneyfactscompare.co.uk. 

 

Big bank easy access selection*

Provider

Account

Gross rate at £10k

Barclays Bank

Everyday Saver

1.15%

HSBC

Flexible Saver

1.34%

Lloyds Bank

Easy Saver

1.05%

NatWest

Flexible Saver

1.14%

Santander

Easy Access Saver

1.20%

*Deals available to new customers and includes accounts that allow multiple withdrawals without penalty. Based on a £10,000 deposit, gross rates. Data correct as of 26.6.25. Source: Moneyfactscompare.co.uk

 

Rachel Springall, Finance Expert at Moneyfactscompare.co.uk, said:

“Savers who don’t review and switch from their closed easy access accounts have been getting short-changed for too long. It really does come down to savers moving their money proactively because for three years the average return on closed savings accounts has failed to keep up with live easy access savings accounts. However, the stark change in the average returns today is how the margin of difference between closed and live accounts has shrunk. This might seem to be a good change on the face of it, but the biggest driving force has been rate cuts to savings accounts, fuelled by Bank of England Base Rate cuts and wider market uncertainty over future interest rates. These rate cuts can lead to apathy among savers if they see little gain in reviewing and switching accounts.

“Customer loyalty is still not being repaid and not every closed savings account will fall in line with the Consumer Duty rules, which have been in effect for almost an entire year. Savers who only have small pots might feel there isn’t enough incentive to switch, but there will also be loyal customers under the assumption that they are getting a fair return on their hard-earned cash. Any indifference about moving pots is dangerous, particularly when inflation erodes the real return on savers’ hard-earned cash. The income tax threshold freeze until 2028 will also add insult to injury when savers edge up into a higher rate tax-bracket, subsequently halving or removing their Personal Savings Allowance (PSA), meaning savers must check their pots regularly and take advantage of their tax-free ISA allowance.

“The convenience of keeping savings pots in the most flexible easy access savings accounts with the biggest high street banks is costing savers, as some brands pay less than 1.50%. That is almost half what they can get compared to the market average (2.74%) and around a third of some of the best easy access rates on the market (4.50%). Savers to need to look beyond the most prominent brands, as challenger banks and mutuals are working much harder to entice deposits. It is also worth noting that not every savings provider will have a closed savings account, but is up to savers to make some time to investigate if they have got any lost pots out there.”

Definition and overview of the Financial Conduct Authority (FCA) Consumer Duty rules on closed products and services: For the purposes of the Duty, a closed product or service must meet both of the following criteria: 1) there are existing customers who took out a contract before 31 July 2023, and 2) the product or service hasn’t been marketed or distributed (including by renewal) on or after 31 July 2023 Importantly, a product that was closed to new customers on or after 31 July 2023 is not a closed product for the purposes of the Duty. These products became subject to the Duty on 31 July 2023.

Rachel Springall, Finance Expert at Moneyfactscompare.co.uk, said:

“Savers who don’t review and switch from their closed easy access accounts have been getting short-changed for too long. It really does come down to savers moving their money proactively because for three years the average return on closed savings accounts has failed to keep up with live easy access savings accounts. However, the stark change in the average returns today is how the margin of difference between closed and live accounts has shrunk. This might seem to be a good change on the face of it, but the biggest driving force has been rate cuts to savings accounts, fuelled by Bank of England Base Rate cuts and wider market uncertainty over future interest rates. These rate cuts can lead to apathy among savers if they see little gain in reviewing and switching accounts.

“Customer loyalty is still not being repaid and not every closed savings account will fall in line with the Consumer Duty rules, which have been in effect for almost an entire year. Savers who only have small pots might feel there isn’t enough incentive to switch, but there will also be loyal customers under the assumption that they are getting a fair return on their hard-earned cash. Any indifference about moving pots is dangerous, particularly when inflation erodes the real return on savers’ hard-earned cash. The income tax threshold freeze until 2028 will also add insult to injury when savers edge up into a higher rate tax-bracket, subsequently halving or removing their Personal Savings Allowance (PSA), meaning savers must check their pots regularly and take advantage of their tax-free ISA allowance.

“The convenience of keeping savings pots in the most flexible easy access savings accounts with the biggest high street banks is costing savers, as some brands pay less than 1.50%. That is almost half what they can get compared to the market average (2.74%) and around a third of some of the best easy access rates on the market (4.50%). Savers to need to look beyond the most prominent brands, as challenger banks and mutuals are working much harder to entice deposits. It is also worth noting that not every savings provider will have a closed savings account, but is up to savers to make some time to investigate if they have got any lost pots out there.”

Definition and overview of the Financial Conduct Authority (FCA) Consumer Duty rules on closed products and services: For the purposes of the Duty, a closed product or service must meet both of the following criteria: 1) there are existing customers who took out a contract before 31 July 2023, and 2) the product or service hasn’t been marketed or distributed (including by renewal) on or after 31 July 2023 Importantly, a product that was closed to new customers on or after 31 July 2023 is not a closed product for the purposes of the Duty. These products became subject to the Duty on 31 July 2023.

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactscompare.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

Moneyfactscompare.co.uk is the financial product price comparison site, launched as Moneyfacts.co.uk in 2000 and rebranded to Moneyfactscompare.co.uk in 2023, which helps consumers compare thousands of financial products, including credit cards, savings, mortgages and many more. Unlike other comparison sites, Moneyfactscompare.co.uk shows whole of market data regardless of commercial bias, showing consumers a true picture of the best products based on the criteria they select.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactscompare.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

Moneyfactscompare.co.uk is the financial product price comparison site, launched as Moneyfacts.co.uk in 2000 and rebranded to Moneyfactscompare.co.uk in 2023, which helps consumers compare thousands of financial products, including credit cards, savings, mortgages and many more. Unlike other comparison sites, Moneyfactscompare.co.uk shows whole of market data regardless of commercial bias, showing consumers a true picture of the best products based on the criteria they select.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

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Rachel Springall Press Officer / Finance Expert
Caitlyn Eastell Press & PR Executive