Brand Logo Moneyfacts Group plc
Telephone Icon T: 01603 476476 Email Icon E: enquiries@moneyfacts.co.uk LinkedIn Icon

Big bank loyalty leaves savers almost £300 worse off

Image of the Moneyfacts Flag Image of the Moneyfacts Flag Image of the Moneyfacts Flag
Caitlyn Eastell, Apprentice Press & PR Assistant
Caitlyn Eastell, Personal Finance Analyst 01603 476169 Email Caitlyn
11/02/2026

Big bank loyalty leaves savers almost £300 worse off

Savers are urged to consider lesser-known providers to avoid missing out on hundreds of pounds in interest, new analysis from Moneyfactscompare.co.uk reveals.

 

Big bank loyalty leaves savers almost £300 worse off

Savers are urged to consider lesser-known providers to avoid missing out on hundreds of pounds in interest, new analysis from Moneyfactscompare.co.uk reveals.

 

  • On average the biggest banks offer just 1.19% on their flexible easy access accounts*, compared to 1.37% last year. The average easy access rate sits at 2.42%.
  • The top challenger banks offer 4.12% on average across their easy access accounts**.
  • A saver with £10,000 in an easy access account earning a typical big bank rate could earn £293 more a year by switching to a typical challenger bank rate.
  • On average the biggest banks offer just 1.19% on their flexible easy access accounts*, compared to 1.37% last year. The average easy access rate sits at 2.42%.
  • The top challenger banks offer 4.12% on average across their easy access accounts**.
  • A saver with £10,000 in an easy access account earning a typical big bank rate could earn £293 more a year by switching to a typical challenger bank rate.

Caitlyn Eastell, Personal Finance Analyst at Moneyfacts, said:

“Loyalty to big banks can leave savers hundreds of pounds worse off, an amount that many may struggle to spare. With savings rates expected to drop further from the peaks seen over the past few years, staying in a low-paying account may amplify the cost, making it harder for savers to reach their financial goals. Switching to a lesser-known challenger bank could help offset this, as they often offer more attractive rates. By operating digitally with lower overhead costs, challenger banks can pass on cost savings to customers, giving them the opportunity to improve their returns.

“Someone with £10,000 in a typical big bank easy access account could earn just £119 in a year, compared to the £412 in a typical top challenger bank easy-access account. The incentive to switch quickly becomes clear, but even small differences in interest rates can make a big impact over time.

“Savers don’t have to take on additional risk by switching to a smaller or digital provider because many challenger banks are also covered by the Financial Services Compensation Scheme (FSCS), which protects deposits up to £120,000.

“However, savers should remain alert. Challenger banks often lead the market with headline rates that include limited-time bonuses, sometimes exceeding 2%. Bonus rates reward active switchers, allowing them to access the best rates and boosted returns in the short-term, but they also drive competition between providers, pushing banks to offer better deals all-round. Once bonuses expire, rates can fall sharply, so passive savers risk being left behind and those seeking stability may find these less suitable for long-term planning.”

 

Caitlyn Eastell, Personal Finance Analyst at Moneyfacts, said:

“Loyalty to big banks can leave savers hundreds of pounds worse off, an amount that many may struggle to spare. With savings rates expected to drop further from the peaks seen over the past few years, staying in a low-paying account may amplify the cost, making it harder for savers to reach their financial goals. Switching to a lesser-known challenger bank could help offset this, as they often offer more attractive rates. By operating digitally with lower overhead costs, challenger banks can pass on cost savings to customers, giving them the opportunity to improve their returns.

“Someone with £10,000 in a typical big bank easy access account could earn just £119 in a year, compared to the £412 in a typical top challenger bank easy-access account. The incentive to switch quickly becomes clear, but even small differences in interest rates can make a big impact over time.

“Savers don’t have to take on additional risk by switching to a smaller or digital provider because many challenger banks are also covered by the Financial Services Compensation Scheme (FSCS), which protects deposits up to £120,000.

“However, savers should remain alert. Challenger banks often lead the market with headline rates that include limited-time bonuses, sometimes exceeding 2%. Bonus rates reward active switchers, allowing them to access the best rates and boosted returns in the short-term, but they also drive competition between providers, pushing banks to offer better deals all-round. Once bonuses expire, rates can fall sharply, so passive savers risk being left behind and those seeking stability may find these less suitable for long-term planning.”

 

Big banks' easy access selection*

Provider

Account

Gross rate at £10k

Barclays Bank

Everyday Saver

1.05%

HSBC

Flexible Saver

1.14%

Lloyds Bank

Easy Saver

0.75%

NatWest

Flexible Saver

1.00%

Santander

Easy Access Saver

2.00%***

Deals available to new customers and includes accounts that allow multiple withdrawals without penalty. ***Reverts into Everyday Saver after 12 months. Based on a £10,000 deposit, gross rates. Data correct as at 9.2.26

Source: Moneyfactscompare.co.uk

 

Challenger banks’ easy access selection**

Provider

Account

Gross rate at £10k

Bonus rates

Charter Savings Bank

Easy Access - Issue 70

4.06%

None

Chase

Chase Saver With Boosted Rate

4.41%

2.23% bonus for 12 months

Kent Reliance

Easy Access Savings Account - Issue 13

4.07%

None

Shawbrook Bank

Bonus Easy Access Savings Account – Issue 5

4.05%

Includes 1.98% bonus for 12 months

Spring

Easy Saver

4.03%

None

Deals available to new customers and includes accounts that allow multiple withdrawals without penalty. Based on a £10,000 deposit, gross rates. Data correct as at 9.2.26

Source: Moneyfactscompare.co.uk

 

*Big bank easy access selection: Barclays Bank, Everyday Saver, 1.05%. HSBC, Flexible Saver, 1.14%. Lloyds Bank, Easy Saver, 0.75%. NatWest, Flexible Saver, 1.00%. Santander Easy Access Saver, 2.00%.

**Challenger bank easy access selection: Charter Savings Bank, Easy Access – Issue 70, 4.06%. Chase, Chase Saver With Boosted Rate, 4.41% (includes 2.23% bonus for 12 months). Kent Reliance, Easy Access Savings Account – Issue 13, 4.07%. Shawbrook Bank, Bonus Easy Access Savings Account – Issue 5, 4.05% (includes 1.98% bonus for 12 months). Spring, Easy Saver, 4.03%.

Big banks' easy access selection*

Provider

Account

Gross rate at £10k

Barclays Bank

Everyday Saver

1.05%

HSBC

Flexible Saver

1.14%

Lloyds Bank

Easy Saver

0.75%

NatWest

Flexible Saver

1.00%

Santander

Easy Access Saver

2.00%***

Deals available to new customers and includes accounts that allow multiple withdrawals without penalty. ***Reverts into Everyday Saver after 12 months. Based on a £10,000 deposit, gross rates. Data correct as at 9.2.26

Source: Moneyfactscompare.co.uk

 

Challenger banks’ easy access selection**

Provider

Account

Gross rate at £10k

Bonus rates

Charter Savings Bank

Easy Access - Issue 70

4.06%

None

Chase

Chase Saver With Boosted Rate

4.41%

2.23% bonus for 12 months

Kent Reliance

Easy Access Savings Account - Issue 13

4.07%

None

Shawbrook Bank

Bonus Easy Access Savings Account – Issue 5

4.05%

Includes 1.98% bonus for 12 months

Spring

Easy Saver

4.03%

None

Deals available to new customers and includes accounts that allow multiple withdrawals without penalty. Based on a £10,000 deposit, gross rates. Data correct as at 9.2.26

Source: Moneyfactscompare.co.uk

 

*Big bank easy access selection: Barclays Bank, Everyday Saver, 1.05%. HSBC, Flexible Saver, 1.14%. Lloyds Bank, Easy Saver, 0.75%. NatWest, Flexible Saver, 1.00%. Santander Easy Access Saver, 2.00%.

**Challenger bank easy access selection: Charter Savings Bank, Easy Access – Issue 70, 4.06%. Chase, Chase Saver With Boosted Rate, 4.41% (includes 2.23% bonus for 12 months). Kent Reliance, Easy Access Savings Account – Issue 13, 4.07%. Shawbrook Bank, Bonus Easy Access Savings Account – Issue 5, 4.05% (includes 1.98% bonus for 12 months). Spring, Easy Saver, 4.03%.

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactsgroup.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Notes to editors

You are welcome to use part or all of this press release, so long as we are sufficiently sourced. We would appreciate a link back to Moneyfactsgroup.co.uk.

Pioneering financial comparison technology for over 35 years, Moneyfacts Group plc is the UK’s leading provider of retail financial product data. Used by virtually every bank and building society in the UK, and supplied to the Bank of England, Financial Conduct Authority, Financial Ombudsman Service, HM Treasury, Prudential Regulatory Authority and UK Finance.

Our expert research team monitors the thousands of mortgages, savings, credit card, personal loan, banking, life, pension and investment products in the UK.

For more information about us please see our key facts.

Broadcast

Our broadcast suite enables our finance experts to appear in-vision for television, and we regularly comment live on national and regional radio.

To arrange an interview for radio or television, please contact our press department. We have an in-house broadcast room.

 

Contact Us If you're looking for extra comment, a chart or more information, then please give us a call. We are always more than happy to help.
Adam French Head of Consumer Finance
Rachel Springall Finance Expert
Caitlyn Eastell Personal Finance Analyst